Choice Overload - FixItWhy
Person looking at phone in coffee shop contemplating dating app choices

Why Having Too Many Options Is Keeping Millions of People Perpetually Single

By Muhammad Imran | FixItWhy Media | Updated June 2, 2026 She had 847 matches on her dating app. She hadn’t been on a date in four months. This isn’t an unusual story anymore — it’s practically the template. I’ve heard a version of it from three different people just this week: matches piling up […]

Why High-Functioning Adults Freeze at the Dinner Menu — The Quiet Toll of Decision Fatigue

Decision fatigue is no longer a laboratory curiosity — it is the default emotional weather of high-functioning adult life. What the research from Baumeister, Iyengar, and a landmark PNAS study of parole judges actually shows, and the small adaptations that quietly work.